Dey, Bidit, Dr

Dr Bidit Dey

PhD

Management School

Director of Accreditation

Senior Lecturer/Associate Professor in Marketing

b.l.dey@sheffield.ac.uk

E019, 91ֱ�� University Management School

Full contact details

Dr Bidit Dey
Management School
E019
91ֱ�� University Management School
Conduit Road
91ֱ��
S10 1FL

Profile

Dr Bidit Dey is a Senior Lecturer/Associate Professor in Marketing and the Director of Accreditation. He has strategic oversight of 91ֱ�� University Management School’s international accreditation. As a member of SUMS’s Executive Board, Bidit is responsible for contributing to the development and delivery of the School’s strategic activities aligned with its mission, vision and values. Before joining 91ֱ�� University Management School, Bidit served as the Associate Head of Brunel Business School (Strategy and External Relations). He also successfully led the Brunel MBA for five years.

Bidit has published more than 45 articles in leading business and management journals, such as: Journal of the Association for Information Systems, British Journal of Management, Journal of World Business, International Marketing Review; Industrial Marketing Management, Technological Forecasting and Social Change and Journal of Business Research, Information Technology and People.

Research interests

Consumer acculturation
Co-creation
Digital consumer culture

Publications

Books

(2016) . Palgrave Macmillan UK.

Journal articles

Srivastava S, Dwivedi A, Mangla SK, Dey BL & Koufopoulos DN (2024) . Journal of Retailing and Consumer Services, 81, 103992-103992.
Muhammad SS, Dey BL, Bala H, Alwi SF & Asaad Y (2024) . Journal of the Association for Information Systems, 25(5), 1240-1273.
Brown DM, Apostolidis C, Dey BL, Singh P, Thrassou A, Kretsos L & Babu MM (2024) . Industrial Marketing Management, 117, 14-27.
Akter S, Mohiuddin Babu M, Hossain TMT, Dey BL, Liu H & Singh P (2024) . International Marketing Review, 41(1), 42-73.
Babu MM, Rahman M, Alam A & Dey BL (2024) . Annals of Operations Research, 333(2-3), 689-716.
Roy SK, Singh G, Gruner RL, Dey BL, Shabnam S, Muhammad SS & Quaddus M (2023) . Information Systems Frontiers.
Roy SK, Singh G, Gruner RL, Dey BL, Shabnam S, Muhammad SS & Quaddus M (2023) . Information Systems Frontiers.
Ahmed FU, Babu MM, Rahman MN, Uddin MJ & Dey BL (2023) . Asia Pacific Journal of Management.
Abid A, Roy SK, Lees-Marshment J, Dey BL, Muhammad SS & Kumar S (2023) . Electronic Commerce Research.
Dey BL, Nasef YT, Brown DM, Samuel L, Singh P & Apostolidis C (2023) . Journal of World Business, 58(2), 101417-101417.
Roy SK, Singh G, Hatton C, Dey B, Ameen N & Kumar S (2023) . Electronic Commerce Research, 23(3), 1367-1400.
L. Dey B, Alwi SFS, Babu MM, Roy SK & Muhammad SS (2023) . British Journal of Management, 34(3), 1215-1237.
Muhammad SS, Dey BL, Syed Alwi SF, Kamal MM & Asaad Y (2023) . Information Technology & People, 36(2), 595-625.
Brown DM, Apostolidis C, Singh P, Dey BL & Chelekis J (2022) . International Journal of Entrepreneurship and Innovation.
Singh P, Bala H, Dey BL & Filieri R (2022) . Journal of Business Research, 151, 269-286.
Singh P, Brown DM, Chelekis J, Apostolidis C & Dey BL (2022) . Journal of Business Research, 141, 656-672.
Soni G, Mangla SK, Singh P, Dey BL & Dora M (2021) . Technological Forecasting and Social Change, 169, 120818-120818.
Muhammad SS, Dey BL, Kamal MM & Syed Alwi SF (2021) . Computers in Human Behavior, 121, 106802-106802.
Roy SK, Dey BL & Dwivedi Y (2021) . Journal of Marketing Management, 37(9-10), 813-815.
Daowd A, Kamal MM, Eldabi T, Hasan R, Missi F & Dey BL (2021) . Information Technology & People, 34(1), 25-49.
Dey BL, Al-Karaghouli W & Muhammad SS (2020) . Information Systems Management, 37(4), 298-302.
Babu MM, Dey BL, Rahman M, Roy SK, Syed Alwi SF & Kamal MM (2020) . Industrial Marketing Management, 89, 13-27.
Luo J, Dey BL, Yalkin C, Sivarajah U, Punjaisri K, Huang Y-A & Yen DA (2020) . Journal of Business Research, 116, 655-665.
Kizgin H, Dey BL, Dwivedi YK, Hughes L, Jamal A, Jones P, Kronemann B, Laroche M, Peñaloza L, Richard M-O , Rana NP et al (2020) . International Journal of Information Management, 51, 102026-102026.
Dey BL, Yen D & Samuel L (2020) . International Journal of Information Management, 51, 102057-102057.
Dey BL, Al-Karaghouli W, Minov S, Babu MM, Ayios A, Mahammad SS & Binsardi B (2020) . Information Systems Management, 37(1), 2-15.
Dora M, Wesana J, Gellynck X, Seth N, Dey B & De Steur H (2020) . Annals of Operations Research, 290(1-2), 47-72.
Dey BL, Alwi S, Yamoah F, Agyepong SA, Kizgin H & Sarma M (2019) . International Marketing Review, 36(5), 771-804.
Brown DM, Dey BL, Wäppling A & Woodruffe‐Burton H (2019) . Strategic Change, 28(5), 355-368.
Dey BL, Babu MM, Rahman M, Dora M & Mishra N (2019) . Technological Forecasting and Social Change, 145, 413-425.
Yen DA & Dey B (2019) . Technological Forecasting and Social Change, 145, 426-427.
Dey BL, Sarma M, Pandit A, Sarpong D, Kumari S & Punjaisri K (2019) . Production Planning & Control, 30(10-12), 1019-1031.
Mohiuddin Babu M, Liu H, Jayawardhena C & Dey BL (2019) . Journal of Marketing Management, 35(7-8), 662-692.
Rahman M, Bose S, Babu MM, Dey BL, Roy SK & Binsardi B (2019) . Information Systems Frontiers, 21(3), 527-545.
Mohiuddin Babu M & Dey BL (2018) . Strategic Change, 27(5), 477-487.
Dey BL, Balmer JMT, Pandit A & Saren M (2018) . Information Technology & People, 31(2), 482-506.
Sarpong D, Botchie D & Dey B (2018) . Science and Public Policy, 45(6), 843-852.
Kizgin H, Jamal A, Dey BL & Rana NP (2018) . Information Systems Frontiers, 20(3), 503-514.
Muhammad SS, Dey BL & Weerakkody V (2018) . Information Systems Frontiers, 20(3), 559-576.
Filieri R, Chen W & Lal Dey B (2017) . Information Technology & People, 30(3), 629-652.
Dey BL, Balmer JMT, Pandit A, Saren M & Binsardi B (2017) . Journal of Marketing Management, 33(9-10), 789-816.
Dey BL, Pandit A, Saren M, Bhowmick S & Woodruffe-Burton H (2016) . Journal of Retailing and Consumer Services, 29, 40-48.
Ali F, Dey BL & Filieri R (2015) . International Journal of Quality & Reliability Management, 32(5), 486-502.
Sorour MK & Lal Dey B (2014) . Capital & Class, 38(3), 508-515.
Dey BL (2013) . Journal of Customer Behaviour, 12(2), 261-280.
Lal Dey B, Binsardi B, Prendergast R & Saren M (2013) . International Marketing Review, 30(4), 297-322.
Dey BL, Binsardi B & Ahmed M (2013) . International Journal of Management Practice, 6(2), 178-178.
Dey B, Newman D & Prendergast R (2011) . Information Technology & People, 24(1), 46-63.
Dey BL, Newman DR & Prendergast R (2010) . International Journal of Innovation in the Digital Economy, 1(3), 22-39.
Roy SK, Dey BL, Brown DM, Abid A, Apostolidis C, Christofi M & Tarba S () Business Model Innovation through AI Adaptation: The Role of Strategic Human Resources Management. British Journal of Management.

Chapters

Al Khalifa SMHMA, Dey B & Sarea A (2021) , Studies in Computational Intelligence (pp. 407-421). Springer International Publishing
Dey B & Binsardi B (2016) , ICTs in Developing Countries (pp. 97-110). Palgrave Macmillan UK
Dey B & Ali F (2016) , ICTs in Developing Countries (pp. 3-23). Palgrave Macmillan UK

Conference proceedings papers

Abd El Aziz R, Dey BL, Sorour MK, Dora M & Hamdi N (2022) Factors that Hinder Inclusive Digital Finance for Egyptian Single Mothers A Mixed-Methods Approach. International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation"
Pouransari S, Al-Karaghouli W & Dey B (2016) The role of human resource information system on staff retention management. AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems

Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)