TY  - JOUR

T1  - Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity

JO  - International Marketing Review

UR  - https://eprints.whiterose.ac.uk/id/eprint/214780

PY  - 2023/10/12

AU  - Akter S

AU  - Mohiuddin Babu M

AU  - Hossain TMT

AU  - Dey BL

AU  - Liu H

AU  - Singh P

ED  - 

DO  - DOI: 10.1108/imr-09-2022-0203

PB  - Emerald

VL  - 41

IS  - 1

SP  - 42

EP  - 73

Y2  - 2025/01/13

ER  -