@article{article, title  = {{Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity}},

 publisher = {{Emerald}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/214780 }},

 year = {{2023}},

 month = {{10}},

 author = {{Akter S and Mohiuddin Babu M and Hossain TMT and Dey BL and Liu H and Singh P}},

 doi = {{10.1108/imr-09-2022-0203}},

 volume = {{41}},

 journal = {{International Marketing Review}},

 issue = {{1}},

 pages = {{42-73}},

 note = {{Accessed on 2024/12/26}}}