@article{article, title = {{Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation}}, publisher = {{Informa UK Limited}}, url = {{http://dx.doi.org/10.1080/0267257x.2019.1585928 }}, year = {{2019}}, month = {{5}}, author = {{Mohiuddin Babu M and Liu H and Jayawardhena C and Dey BL}}, doi = {{10.1080/0267257x.2019.1585928}}, volume = {{35}}, journal = {{Journal of Marketing Management}}, issue = {{7-8}}, pages = {{662-692}}, note = {{Accessed on 2025/03/13}}}