TY  - JOUR

T1  - A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

JO  - International Marketing Review

UR  - http://dx.doi.org/10.1108/imr-03-2012-0058

PY  - 2013/09/09

AU  - Lal Dey B

AU  - Binsardi B

AU  - Prendergast R

AU  - Saren M

ED  - Slater and Constantine Andriopoulos S

DO  - DOI: 10.1108/imr-03-2012-0058

PB  - Emerald

VL  - 30

IS  - 4

SP  - 297

EP  - 322

Y2  - 2025/01/13

ER  -