@article{article, title  = {{Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment}},

 publisher = {{Emerald}},

 url = {{http://dx.doi.org/10.1108/imr-03-2018-0103 }},

 year = {{2019}},

 month = {{9}},

 author = {{Dey BL and Alwi S and Yamoah F and Agyepong SA and Kizgin H and Sarma M}},

 doi = {{10.1108/imr-03-2018-0103}},

 volume = {{36}},

 journal = {{International Marketing Review}},

 issue = {{5}},

 pages = {{771-804}},

 note = {{Accessed on 2025/01/13}}}