Dr Bidit Dey
PhD
Management School
Director of Accreditation
Senior Lecturer/Associate Professor in Marketing
Full contact details
Management School
E019
91直播 University Management School
Conduit Road
91直播
S10 1FL
- Profile
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Dr Bidit Dey is a Senior Lecturer/Associate Professor in Marketing and the Director of Accreditation. He has strategic oversight of 91直播 University Management School鈥檚 international accreditation. As a member of SUMS鈥檚 Executive Board, Bidit is responsible for contributing to the development and delivery of the School鈥檚 strategic activities aligned with its mission, vision and values. Before joining 91直播 University Management School, Bidit served as the Associate Head of Brunel Business School (Strategy and External Relations). He also successfully led the Brunel MBA for five years.
Bidit has published more than 45 articles in leading business and management journals, such as: Journal of the Association for Information Systems, British Journal of Management, Journal of World Business, International Marketing Review; Industrial Marketing Management, Technological Forecasting and Social Change and Journal of Business Research, Information Technology and People.
- Research interests
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- Consumer acculturation
- Co-creation
- Digital consumer culture
- Publications
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Books
Journal articles
- . Journal of Retailing and Consumer Services, 81, 103992-103992.
- . Journal of the Association for Information Systems, 25(5), 1240-1273.
- . Industrial Marketing Management, 117, 14-27.
- . International Marketing Review, 41(1), 42-73.
- . Annals of Operations Research, 333(2-3), 689-716.
- . Information Systems Frontiers.
- . Information Systems Frontiers.
- . Asia Pacific Journal of Management.
- . Electronic Commerce Research.
- . Journal of World Business, 58(2), 101417-101417.
- . Electronic Commerce Research, 23(3), 1367-1400.
- . British Journal of Management, 34(3), 1215-1237.
- . Information Technology & People, 36(2), 595-625.
- . International Journal of Entrepreneurship and Innovation.
- . Journal of Business Research, 151, 269-286.
- . Journal of Business Research, 141, 656-672.
- . Technological Forecasting and Social Change, 169, 120818-120818.
- . Computers in Human Behavior, 121, 106802-106802.
- . Journal of Marketing Management, 37(9-10), 813-815.
- . Information Technology & People, 34(1), 25-49.
- . Information Systems Management, 37(4), 298-302.
- . Industrial Marketing Management, 89, 13-27.
- . Journal of Business Research, 116, 655-665.
- . International Journal of Information Management, 51, 102026-102026.
- . International Journal of Information Management, 51, 102057-102057.
- . Information Systems Management, 37(1), 2-15.
- . Annals of Operations Research, 290(1-2), 47-72.
- . International Marketing Review, 36(5), 771-804.
- . Strategic Change, 28(5), 355-368.
- . Technological Forecasting and Social Change, 145, 413-425.
- . Technological Forecasting and Social Change, 145, 426-427.
- . Production Planning & Control, 30(10-12), 1019-1031.
- . Journal of Marketing Management, 35(7-8), 662-692.
- . Information Systems Frontiers, 21(3), 527-545.
- . Strategic Change, 27(5), 477-487.
- . Information Technology & People, 31(2), 482-506.
- . Science and Public Policy, 45(6), 843-852.
- . Information Systems Frontiers, 20(3), 503-514.
- . Information Systems Frontiers, 20(3), 559-576.
- . Information Technology & People, 30(3), 629-652.
- . Journal of Marketing Management, 33(9-10), 789-816.
- . Journal of Retailing and Consumer Services, 29, 40-48.
- . International Journal of Quality & Reliability Management, 32(5), 486-502.
- . Capital & Class, 38(3), 508-515.
- . Journal of Customer Behaviour, 12(2), 261-280.
- . International Marketing Review, 30(4), 297-322.
- . International Journal of Management Practice, 6(2), 178-178.
- . Information Technology & People, 24(1), 46-63.
- . International Journal of Innovation in the Digital Economy, 1(3), 22-39.
Chapters
- , Studies in Computational Intelligence (pp. 407-421). Springer International Publishing
- , ICTs in Developing Countries (pp. 97-110). Palgrave Macmillan UK
- , ICTs in Developing Countries (pp. 3-23). Palgrave Macmillan UK
Conference proceedings papers
- Factors that Hinder Inclusive Digital Finance for Egyptian Single Mothers A Mixed-Methods Approach. International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation"
- The role of human resource information system on staff retention management. AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems
- Research group
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- Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)