Xiangru Liu

MSc

Management School

Doctoral Researcher (Marketing and Creative & Cultural Industries)

Xiangru Liu.
Profile picture of Xiangru Liu.
xliu273@sheffield.ac.uk
91Ö±²¥ University Management School

Full contact details

Xiangru Liu
Management School
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
Profile

Thesis title

My thesis title is: Integration of Generative Artificial Intelligence (GeneAI) into Commercial Real Estate (CRE) services, employing a Design Science Research (DSR) methodology

Qualifications
  • MSc in Analysis, Design and Management of Information Systems - London School and Economic and Political Science, London, UK
Research interests
  • Digital marketing
  • Generative AI and analytics
  • Utilisation of design science approach to solve real-world business challenges
Supervisors

Dr Yichuan Wang

Senior Lecturer in Digital Marketing
Management School
Email
Yichuan.Wang@sheffield.ac.uk
Telephone
+44 114 215 7181
A head and shoulders photograph of Yichuan Wang.
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Professor Hesam Olya

Head of Marketing and Cultural Creative Industries Subject Group
Management School
Email
h.olya@sheffield.ac.uk
Telephone
+44 114 222 3303
Hossein Olya wearing a white shirt and blue tie, black waistcoat and grey pinstriped jacket.
Profile picture of Hossein Olya wearing a white shirt and blue tie, black waistcoat and grey pinstriped jacket.