Wang, Yichuan, Dr

Dr Yichuan Wang

Management School

Senior Lecturer in Digital Marketing

A head and shoulders photograph of Yichuan Wang.

Yichuan.Wang@sheffield.ac.uk
+44 114 215 7181

Room E032, 91ֱ�� University Management School

Full contact details

Dr Yichuan Wang
Management School
Room E032
91ֱ�� University Management School
Conduit Road
91ֱ��
S10 1FL

Profile

Dr. Yichuan Wang is a Senior Lecturer/Associate Professor in Digital Marketing at 91ֱ�� University Management School. Prior to joining SUMS, he worked for Newcastle University Business School and Auburn University (USA). He is a multi-disciplinary researcher, working mostly across marketing, information systems and healthcare.

Yichuan is the author or co-author of over 100 publications, attracting in excess of 6,000 citations (Google Scholar). His research has appeared in ABS 4-indexed journals including British Journal of Management, Social Science & Medicine, International Journal of Operations & Production Management.

Yichuan is the co-founder of International Conference on Digital Health and Medical Analytics since 2018. He has led and being closely involved with industry on a number of international projects helping hospitals improve quality of care through using healthcare information systems, and business analytics.

Qualifications: PhD - Auburn University

Research interests

Social media & digital marketing
Big data analytics & AI
Digital health and its business value
Digitalisation enabled business transformation
Sharing economy

Publications

Books

(2021) . Springer International Publishing.
Wang Y, Wang W, Yan Z & Zhang D (2021) . Springer Nature.

Journal articles

Gupta S, Wang Y, Patel P & Czinkota M (2025) . International Journal of Information Management, 82, 102871-102871.
Lee CKH, Tse YK, Leung EKH & Wang Y (2024) . Journal of Business Research, 181, 114747-114747.
Ku C-H, Chang Y-C & Wang Y (2024) . Information & Management, 61(5), 103970-103970.
Mao D, Rao-Nicholson R, Zhang C & Wang Y (2024) . Industrial Marketing Management, 120, 15-28.
Ma R, Mao D, Cao D, Luo S, Gupta S & Wang Y (2024) . Journal of Business Research, 176.
Wang Y & Su Y (2024) Generative AI and AI-generated Contents on Social Media. Proceedings of the Annual Hawaii International Conference on System Sciences, 2714-2715.
Li Y, Deng X & Wang Y (2024) Introduction to HICSS-57 Minitrack on The Technical, Socio-Economic and Ethical Aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, 5574-5575.
Schiavone F, Wang Y, Gravili G & Baudier P (2023) . Journal of Organizational Change Management, 36(7), 1097-1098.
Gupta S, Wang Y & Czinkota M (2023) . British Journal of Management.
Dwivedi YK, Hughes L, Wang Y, Alalwan AA, Ahn SJG, Balakrishnan J, Barta S, Belk R, Buhalis D, Dutot V , Felix R et al (2022) . Psychology & Marketing.
Lu W, Meng Z, Wang Y, Wang Y & Zhai Y (2022) . Computers and Industrial Engineering, 169.
Dwivedi YK & Wang Y (2022) . Industrial Marketing Management, 105, 109-113.
Wang W, Mo T & Wang Y (2022) . Resources, Conservation and Recycling, 179, 106111-106111.
Li S, Xiong M, Wang Y & Zhang M (2022) . Resources, Conservation and Recycling, 178, 106062-106062.
Siala H & Wang Y (2022) . Social Science & Medicine, 296.
Luo S, Li Y, Gao P, Wang Y & Serikawa S (2022) . Pattern Recognition, 108586-108586.
Li S, Wang Y, Filieri R & Zhu Y (2022) . Tourism Management, 90.
Xu L, Kong Y, Wei M, Wang Y, Zhang M & Tjahjono B (2021) . Journal of Cleaner Production, 329, 129650-129650.
Hajiheydari N, Delgosha MS, Wang Y & Olya H (2021) . Industrial Management & Data Systems, ahead-of-print(ahead-of-print).
Zhang M, Wang Y & Olya H (2021) . Tourism Management, 88.
Wang X, Wang Y, Lin X & Abdullat A (2021) . International Journal of Information Management, 59, 102319-102319.
Cao D, Wang Y, Berkeley N & Tjahjono B (2021) . Long Range Planning, 102131-102131.
Zhang J, Li S & Wang Y (2021) . Information Systems Frontiers.
Wang Y, Zhang M, Li S, McLeay F & Gupta S (2021) . British Journal of Management.
Zhai Y, Xu X, Chen B, Lu H, Wang Y, Li S, Shi X, Wang W, Shang L & Zhao J (2021) . IEEE Network, 35(1), 190-196.
Yang Y, Jia F, Chen L, Wang Y & Xiong Y (2021) . International Journal of Production Economics, 231, 107870-107870.
Ma C, Li X, Li Y, Tian X, Wang Y, Kim H & Serikawa S (2021) . Cognitive Robotics, 1, 3-11.
Wang W, Chen L, Xiong M & Wang Y (2021) . Information Systems Frontiers.
Sumrin S, Gupta S, Asaad Y, Wang Y, Bhattacharya S & Foroudi P (2021) . Journal of Business Research, 122, 627-639.
Li H, Wu Y, Cao D & Wang Y (2021) . Journal of Business Research, 122, 700-712.
Tajvidi M, Wang Y, Hajli N & Love PED (2021) . Computers in Human Behavior, 115, 105238-105238.
Basukie J, Wang Y & Li S (2020) . Technological Forecasting and Social Change, 161, 120310-120310.
Zhang J, Wang Y, Li S & Shi S (2020) . IEEE Internet of Things Journal.
Xu X, Zhang J, Li Y, Wang Y, Yang Y & Shen HT (2020) . IEEE Transactions on Industrial Informatics.
Dwivedi YK, Ismagilova E, Hughes DL, Carlson J, Filieri R, Jacobson J, Jain V, Karjaluoto H, Kefi H, Krishen AS , Kumar V et al (2020) . International Journal of Information Management.
Wang W & Wang Y (2020) . Information Technology & People, 33(3), 829-839.
Wang Y, Zhang M, Tse YK & Chan HK (2020) . International Journal of Operations and Production Management, 40(5), 647-669.
Joseph A, Gupta S, Wang Y & Schoefer K (2020) . Journal of Business Research.
Zhang M, Zeng W, Tse YK, Wang Y & Smart P (2020) . Industrial Marketing Management.
Wang Y, Asaad Y & Filieri R (2020) . Journal of Travel Research, 59(4), 686-703.
Wang WYC & Wang Y (2020) . Industrial Marketing Management, 86, 12-15.
Cao D, Tao H, Wang Y, Tarhini A & Xia S (2020) . Production Planning & Control, 31(8), 660-672.
Kong Y, Wang Y, Hajli S & Featherman M (2020) . Computers in Human Behavior, 108, 105993-105993.
Tajvidi M, Richard M-O, Wang Y & Hajli N (2020) . Journal of Business Research, 121, 476-486.
Yu C-H, Tsai C-C, Wang Y, Lai K-K & Tajvidi M (2020) . Computers in Human Behavior, 108, 105476-105476.
Lam HKS, Zhan Y, Zhang M, Wang Y & Lyons A (2019) . International Journal of Production Economics, 216, 227-238.
Wang Y, Kung L, Gupta S & Ozdemir S (2019) . British Journal of Management, 30(2), 362-388.
Wang Y & Herrando C (2019) . International Journal of Information Management, 44, 164-177.
Li S, Yu C-H, Wang Y & Babu Y (2019) . International Journal of Information Management, 48, 228-237.
Hajli N, Wang Y & Tajvidi M (2018) . Annals of Tourism Research, 73, 184-189.
Ker J-I, Wang Y & Hajli N (2018) . Technological Forecasting and Social Change, 127, 188-198.
Wang Y, Kung L, Wang WYC & Cegielski CG (2018) . Information & Management, 55(1), 64-79.
Wang Y, Kung L & Byrd TA (2018) . Technological Forecasting and Social Change, 126, 3-13.
Cheng X, Wang Y & Sankar CS (2018) . Journal of Computer Information Systems, 58(1), 39-48.
Hajli N, Wang Y, Tajvidi M & Hajli MS (2017) . IEEE Transactions on Engineering Management, 64(4), 594-604.
Wang Y, Rajan P, Sankar CS & Raju PK (2017) . IEEE Transactions on Learning Technologies, 10(4), 514-525.
Wang Y & Yu C (2017) . International Journal of Information Management, 37(3), 179-189.
Wang Y & Byrd TA (2017) . Journal of Knowledge Management, 21(3), 517-539.
Wang Y & Hajli N (2017) . Journal of Business Research, 70, 287-299.
Wang Y, Hsiao S-H, Yang Z & Hajli N (2016) . Industrial Marketing Management, 54, 56-70.
Lin Y, Wang Y & Kung L (2015) . Industrial Marketing Management, 49, 128-138.
Wang Y, Wu Y, Sankar CS & Lu L (2015) . Journal of Information Technology Case and Application Research, 17(1), 41-55.
Ker J-I, Wang Y, Hajli MN, Song J & Ker CW (2014) . International Journal of Information Management, 34(4), 556-560.
Liu Y, Zhu X, Zhang M, Fu J, Yan C, Wang Y & Zhai Y () . Psychology & Marketing.
Shui X, Zhang M, Wang Y & Smart P () . British Journal of Management.
Ozdemir S, Wang Y, Gupta S, Sena V, Zhang S & Zhang M () Customer analytics and new product performance: the role of contingencies. Technological Forecasting and Social Change.
Weisha W, Wang Y, Chen L, Ma R & Zhang M () Justice at the Forefront: Cultivating Felt Accountability towards Artificial Intelligence among Healthcare Professionals. Social Science and Medicine.
Sivarajah U, Wang Y, Olya H & Mathew S () . Information Systems Frontiers.
Dwivedi YK, Kshetri N, Hughes L, Rana NP, Baabdullah AM, Kar AK, Koohang A, Ribeiro-Navarrete S, Belei N, Balakrishnan J , Basu S et al () . Information Systems Frontiers.
Lu H, Wang Y & Li Y () . International Journal of Machine Learning and Cybernetics.
Lee CKH, Tse YK, Zhang M & Wang Y () . International Journal of Contemporary Hospitality Management.
Gupta S, Wang Y & Czinkota M () . British Journal of Management.
Han R, Lam HKS, Zhan Y, Wang Y, Dwivedi YK & Tan KH () . Industrial Management & Data Systems, ahead-of-print(ahead-of-print).

Chapters

Zhai Y, Wang Y, Zhang M, Gittell JH, Jiang S, Chen B, Cui F, He X, Zhao J & Wang X (2021) , Communications in Computer and Information Science (pp. 127-132). Springer Singapore
Ker J-I, Wang Y & Ker CW (2013) , Proceedings of the Institute of Industrial Engineers Asian Conference 2013 (pp. 1109-1116). Springer Singapore

Conference proceedings papers

Li Y, Deng X & Wang Y (2023) Introduction to HICSS-56 Minitrack on The Technical, Socio-Economic and Ethical Aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2023-January (pp 4921-4922)
Li Y, Deng X & Wang Y (2022) Introduction to HICSS-55 Minitrack on The Technical, Socio-Economic and Ethical Aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2022-January (pp 5536-5537)
Li Y, Deng X & Wang Y (2021) Introduction to HICSS-54 minitrack on the technical, socio-economic and ethical aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2020-January (pp 5238-5239)
Li Y, Deng X & Wang Y (2020) Introduction to HICSS-53 minitrack on the technical, socio-economic and ethical aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2020-January (pp 4960-4961)
Wang Y, Xiong M & Olya H (2020) . Proceedings of the 53rd Hawaii International Conference on System Sciences
Li Y, Deng X & Wang Y (2019) Introduction to HICCS-52 minitrack on augmenting human intelligence: Artificially, socially, and ethically. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2019-January (pp 5266-5267)
Wang Y (2018) Leveraging big data analytics to improve quality of care in health care: A FSQCA approach. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2018-January (pp 770-779)
Wang Y, Kung LA, Wang WYC & Cegielski CG (2014) Developing a big data-enabled transformation model in healthcare: A practice based view. 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014

Preprints

Wang Y () .
Wang Y & Yu C () .

Research group: Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)

Teaching interests

Yichuan’s goal in teaching is to foster thoughtful, critical, engaged, independent thinkers. The learning-by-doing approaches, including peer learning, team-based simulation games, real-world case studies, and collaborative learning with industrial experts, have been incorporated into the modules. He has created a learning environment in which industry-immersive experience is involved.

He is also very enthusiastic about using serious games (or simulation games) in the modules. He has worked with Auburn University Samuel Ginn College of Engineering to develop serious game for students to learn engineering knowledge and skills. This project was funded by National Science Foundation (NSF), USA (US$ 200,000).

His commitment and approach to teaching have been rewarded with the outstanding teaching evaluation in the most evaluation categories. He was nominated for Teaching Excellent Awards in the category of global campus at Newcastle University in 2018. He was made a Fellow of the Higher Education Academy in 2018.

Teaching activities: MGT3006 - Digital Marketing

PhD Supervision

Prospective PhD applicants and PhD students are welcome to make enquiries especially if you are interested in conducting the research in the areas of social media marketing, sharing economy, big data analytics and healthcare information technologies.

Dr Yichuan Wang supervises:

Mengran Xiong

Doctoral Researcher (Marketing and Creative & Cultural Industries)
Management School

Thesis title: Essays on Responsible Artificial Intelligence

Email: mxiong5@sheffield.ac.uk

M X

Tingting Tao

Doctoral Researcher (Accounting and Financial Management)
Management School

Thesis title: Does education matter in the boardroom? Academic directors, Confucianism, and firm risk

Email: tingting.tao@sheffield.ac.uk

Xiangru Liu

Doctoral Researcher (Marketing and Creative & Cultural Industries)
Management School

Thesis title: Integration of Generative Artificial Intelligence (GeneAI) into Commercial Real Estate (CRE) services, employing a Design Science Research (DSR) methodology