Pengen Mai
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Full contact details
Management School
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
- Profile
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Thesis title
Pengen's thesis title is: An Empirical Research on what factors impede self-service technology (SST) adoption and acceptance by the elderly customers
91Ö±²¥ the researcher
Pengen is a PhD candidate in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at 91Ö±²¥ University Management School. Her current research is focusing on service inclusion, older consumers' well-being, and adoption of new service technology, under the supervision of Dr. Dahlia El-Manstrly and Professor Hossein Olya. In addition, Pengen is very enthusiastic about teaching activities and had 2 years of teaching experience before starting her PhD studies. She is currently working as a teaching assistant at 91Ö±²¥ University Management School.
- Qualifications
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- MSc (First Class Honours) - Service Management & Design - University of Warwick
- Research interests
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- Transformative Services
- Service Inclusion and Exclusion
- Older Consumers' Well-Being and Healthy Aging
- Service Technology Adoption and Acceptance
- Digital Marketing
- Publications
- Teaching activities
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- MGT6045 Marketing
- MGT6145 Marketing Management
- MGT136 Management Themes and Perspectives
- MGT233 Essentials of Marketing
- MGT6052 International Business Strategy
- Supervisors
