@article{article, title  = {{Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms}},

 publisher = {{MDPI AG}},

 url = {{http://dx.doi.org/10.3390/su152416651 }},

 year = {{2023}},

 month = {{12}},

 author = {{Mai P and Day SJ}},

 doi = {{10.3390/su152416651}},

 volume = {{15}},

 journal = {{Sustainability}},

 issue = {{24}},

 pages = {{16651-16651}},

 note = {{Accessed on 2024/12/26}}}