Dr Saeed Najafi-Tavani

PhD, MBA, BSc

Management School

Senior Lecturer in Marketing

Headshot of Dr Saeed Najafi-Tavani
Profile picture of Headshot of Dr Saeed Najafi-Tavani
S.Najafi.Tavani@sheffield.ac.uk
+44 114 222 9663
91Ö±²¥ University Management School

Full contact details

Dr Saeed Najafi-Tavani
Management School
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
Profile

Dr Saeed Najafi-Tavani holds the position of Senior Lecturer in Marketing. Prior to joining the University of 91Ö±²¥, he served as a Reader in B2B Marketing at Manchester Metropolitan University Business School.


Dr Najafi-Tavani's research interests include buyer-supplier relationships, collaborative networks, and supply chain collaboration, with a particular focus on external stakeholder involvement in product development and innovation. His work has been published in international journals, such as the International Journal of Operations & Production Management, Industrial Marketing Management, Journal of Business Research, and more. Notably, his research prowess extends beyond publications to successfully securing Management KTP projects, worth over £358,000.


His multifaceted contributions reflect a deep commitment to advancing knowledge, fostering industry collaboration, and nurturing the next generation of scholars in the field of Marketing.

Qualifications
  • PhD in Supply Chain Management - University Of Liverpool
Research interests
  • Saeed's research interests include buyer-supplier relationships, collaborative networks, and supply chain collaboration, with a particular focus on external stakeholder involvement in product development and innovation.
Publications

Journal articles

  • Najafi-Tavani S, Naudé P, Smith P & Khademi-Gerashi M (2023) . Industrial Marketing Management, 108, 263-275. RIS download Bibtex download
  • Najafi-Tavani S, Zaefarian G, Robson MJ, Naudé P & Abbasi F (2022) . Journal of Business Research, 145, 130-143. RIS download Bibtex download
  • Najafi-Tavani S, Sharifi H, Naudé P & Parvizi-Omran E (2022) . Industrial Marketing Management, 100, 112-126. RIS download Bibtex download
  • Najafi-Tavani S, Najafi-Tavani Z, Naudé P, Oghazi P & Zeynaloo E (2018) . Industrial Marketing Management, 73, 193-205. RIS download Bibtex download
  • Najafi-Tavani S, Sharifi H & Najafi-Tavani Z (2016) . Journal of Business Research, 69(11), 5059-5064. RIS download Bibtex download
  • Najafi Tavani S, Sharifi H & S. Ismail H (2013) . International Journal of Operations & Production Management, 34(1), 65-92. RIS download Bibtex download
  • Sharifi H, Ismail HS, Qiu J & Najafi Tavani S (2013) . International Journal of Production Economics, 145(1), 397-408. RIS download Bibtex download
  • Najafi Tavani S, Sharifi H, Soleimanof S & Najmi M (2013) . International Journal of Production Research, 51(11), 3385-3403. RIS download Bibtex download
Research group
  • Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
Grants
  • MKTP, 2022. £183,000. Company: P&A Limited, Funding body: Innovate UK.
  • MKTP, 2021. £175,000, Company: The Insights Family, Funding body: Innovate UK.
PhD Supervision

Current and graduated PhD students: 2 PhD completions. Currently supervising 4 PhD students.

Saeed is currently accepting new candidates for doctoral study and is interested in supervising students in any area related to B2B relationships and innovation

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