@article{article, title = {{When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity}}, publisher = {{Elsevier BV}}, url = {{http://dx.doi.org/10.1016/j.jbusres.2022.03.001 }}, year = {{2022}}, month = {{6}}, author = {{Najafi-Tavani S and Zaefarian G and Robson MJ and Naudé P and Abbasi F}}, doi = {{10.1016/j.jbusres.2022.03.001}}, volume = {{145}}, journal = {{Journal of Business Research}}, pages = {{130-143}}, note = {{Accessed on 2025/01/13}}}