@article{article, title  = {{Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity}},

 publisher = {{Elsevier BV}},

 url = {{http://dx.doi.org/10.1016/j.indmarman.2022.12.001 }},

 year = {{2023}},

 month = {{1}},

 author = {{Najafi-Tavani S and Naudé P and Smith P and Khademi-Gerashi M}},

 doi = {{10.1016/j.indmarman.2022.12.001}},

 volume = {{108}},

 journal = {{Industrial Marketing Management}},

 pages = {{263-275}},

 note = {{Accessed on 2024/12/26}}}