TY  - JOUR

T1  - Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications

JO  - International Journal of Information Management

UR  - https://doi.org/10.1016/j.ijinfomgt.2025.102871

PY  - 2025/06/01

AU  - Gupta S

AU  - Wang Y

AU  - Patel P

AU  - Czinkota M

ED  - 

DO  - DOI: 10.1016/j.ijinfomgt.2025.102871

PB  - Elsevier BV

VL  - 82

SP  - 102871

EP  - 102871

Y2  - 2025/03/01

ER  -