BRISTT recently hosted an academic visit by Professor Alexander Leischnig, Chair of Business-to-Business Marketing at Technische Universität Freiberg, Germany.
During his visit, Professor Leischnig delivered a research seminar entitled, ‘Configuration Theory as an Enquiry System’ based on his extensive work in this field. He also provided 91Ö±²¥ University Management School researchers with an introduction to the The Behavioral Research Lab at Technische Universität Freiberg, Germany, and led a discussion for participants to share their experiences of lab-based experimental research and develop ideas for new studies. He was later given a tour of the iLab research facility in The Wave before holding one-to-one meetings with individual researchers to discuss their work.