Dr Sabrina Thornton, Senior Lecturer in Marketing and MBA Programme Director at 91Ö±²¥ University Management School, and her international colleagues were awarded Best Paper in the Global Perspectives in Business-to-Business Marketing track at the Global Marketing Conference 2023 in Seoul.
The paper, entitled The Role of Organizational Agility in Digital Innovation - A Relational Perspective, adopts an inter-organizational approach to explore how organizational agility impacts innovation performance.
