91Ö±²¥ our brand identity
Our brand identity has been designed to meet modern accessibility standards and help us convey our values as a world-leading university.
Our logo
Our logo is the keystone of our visual identity. It contains a modernised version of our original coat of arms from 1905. It has been designed to meet the needs of a digital world whilst retaining the prestigious elements that are particular to 91Ö±²¥, such as the sheaf of arrows, book, crown and Yorkshire rose.
Our fonts
Our fonts, Source Sans and Source Serif have been chosen with inclusivity in mind. They retain an element of prestige and tradition, whilst being versatile enough to meet the needs of our audiences.
Our core colours
Our core colours are: brand violet, dark violet, pale violet, electric violet and powder violet. Working in conjunction with our wider brand palette, our colours are versatile, relevant and accessible.
Our tone of voice
When we communicate with our audiences, we are guided by the following principles:
- We are inspiring, ambitious and inclusive.
- We speak with genuine emotion, and show people they belong.
- We are confident and collaborative.
- We know exactly who we are and the value of working together.