Dr Yi Zhu (Zoe)
School of East Asian Studies
Senior Lecturer in East Asian Studies
yi.zhu@sheffield.ac.uk
Jessop West
Full contact details
Dr Yi Zhu (Zoe)
School of East Asian Studies
Jessop West
1 Upper Hanover Street
91直播
S3 7RA
School of East Asian Studies
Jessop West
1 Upper Hanover Street
91直播
S3 7RA
- Profile
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I am a trilingual business anthropologist whose research focuses on the interplay of emotion, power, and discourse in cross-cultural organizations, particularly within East Asian multinational companies.
- Qualifications
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MA (University of Tokyo), PhD (University of Hong Kong)
- Research interests
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Research:
- Power and politics: My research focuses on the interplay of power and politics by examining how ideology shapes corporate policies and employee behaviors within cross-cultural organizations.
- Policy implementation and sensemaking: I explore policy implementation and sensemaking by analyzing the transnational implementation of corporate policy and the role of employees' sensemaking in shaping organizational culture.
- Emotion and identity work strategies: My collaborators and I examine the role of emotions in constructing business ethnographers' identity work strategies during fieldwork.
- My research has been published in management journals, exploring topics such as the politics of smiling, ideology and policy implementation, and identity work strategies.
Current Project:
- Global leadership development: Currently, I am involved in an international collaborative project funded by the Mitsubishi Mirai Ikusei Foundation. This project explores the socio-cultural factors that influence university students' journeys towards developing global leadership competencies. Key outputs will be the creation of a rubric to assess these competencies, identify main obstacles in achieving SDGs in the university curriculum and explore the factors influencing university students' critical thinking skills.
- Research group
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Critical Ethnography in East Asia
- Teaching interests
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Prior to joining the SEAS at the University of 91直播, I taught courses in business anthropology, culture and management, and international human resource management at universities in Japan and Lancaster University.
- Teaching activities
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I am currently co-teaching the EAS61004 Perspectives on East Asian Business and Economy.
- Publications
Book
- Zhu, Y. (2023). , Oxon and NY: Routledge.
Book Chapters
- Zhu, Y. (2021). Identity politics, cosmopolitanism and business: doing fieldwork in a multinational company. In N. S. Appleton and Caroline B. [eds], . Lanham: Rowman & Littlefield, 219-248.
- Zhu, Y. (2021). Jizoku kanou na kigyou bunka to ha: kaigai nikkei kigyou wo jireini (持続可能な企業文化とは:海外日系企業を事例に) [What is sustainable corporate culture: An example of an overseas Japanese company]. In H, Sekine [eds], Jizokukanouna kaihatsu niokeru “bunka” no ibasho () [The place for “culture” in the sustainable development], Yokohama: Shumpusha Publishing (春風社).
Journal Articles
- Zhu, Y. (2024). The politics of smiling: The interplay of emotion, power, and discourse in sensegiving and sensemaking, Journal of Organizational Ethnography. Vol. ahead-of-print No. ahead-of-print.
- Zhu, Y. (2023). Qualitative Research in Organizations and Management. 18 (4): 291-309.
- Zhu, Y. (2020). , International Journal of Business Anthropology. 10 (1): 1-10.
- Zhu, Y. (2019). , Japanese Review of Cultural Anthropology. 20 (2): 27-63.
- Zhu, Y. (2019). . Transcultural Management Review. 15: 55-70.