@inbook{inbook, title  = {{Using mixed-methods, a data model and a computational ontology in film audience research}},

 publisher = {{Routledge}},

 url = {{http://dx.doi.org/10.4324/9781032632452-4 }},

 year = {{2023}},

 month = {{10}},

 author = {{Merrington P and Hanchard M and Wessels B and Pidd M and Rogers K and Forrest D and Higson A and Smits R and Townsend N and Yates S}},

 doi = {{10.4324/9781032632452-4}},

 pages = {{38-51}},

 note = {{Accessed on 2024/10/23}}}