TY  - JOUR

T1  - Children's understanding of television advertising: a qualitative approach

JO  - Journal of Marketing Communications

UR  - http://dx.doi.org/10.1080/1352726032000080858

PY  - 2003/06/01

AU  - Oates C

AU  - Blades M

AU  - Gunter B

AU  - Don J

ED  - 

DO  - DOI: 10.1080/1352726032000080858

PB  - Informa UK Limited

VL  - 9

IS  - 2

SP  - 59

EP  - 71

Y2  - 2024/12/26

ER  -