@article{article, title  = {{Children's understanding of television advertising: a qualitative approach}},

 publisher = {{Informa UK Limited}},

 url = {{http://dx.doi.org/10.1080/1352726032000080858 }},

 year = {{2003}},

 month = {{6}},

 author = {{Oates C and Blades M and Gunter B and Don J}},

 doi = {{10.1080/1352726032000080858}},

 volume = {{9}},

 journal = {{Journal of Marketing Communications}},

 issue = {{2}},

 pages = {{59-71}},

 note = {{Accessed on 2024/12/26}}}