@misc{misc, title  = {{Marketing as a Non-Cognate Discipline: An Empirical Study of the Learning Reflections of Under-Graduate Engineering Students}},

 url = {{}},

 year = {{2004}},

 month = {{1}},

 author = {{Jones MV and Vlachos G and Southern G}},

 note = {{Accessed on 2024/12/26}}}