@article{article, title  = {{Developing BTB relationships through direct marketing: customers' perceptions}},

 publisher = {{Emerald}},

 url = {{http://dx.doi.org/10.1108/17505930910985143 }},

 year = {{2009}},

 month = {{8}},

 author = {{Reis R and Oates C and McGuinness M and Elliott D}},

 doi = {{10.1108/17505930910985143}},

 volume = {{3}},

 journal = {{Direct Marketing: An International Journal}},

 issue = {{3}},

 pages = {{203-221}},

 note = {{Accessed on 2024/12/26}}}