@article{article, title  = {{How do firms develop and financially benefit from green product innovation in a developing country? Roles of innovation orientation and green marketing innovation}},

 publisher = {{Wiley}},

 url = {{https://onlinelibrary.wiley.com/doi/10.1002/bse.3864 }},

 year = {{2024}},

 month = {{7}},

 author = {{Appiah LO and Essuman D}},

 doi = {{10.1002/bse.3864}},

 journal = {{Business Strategy and the Environment}},

 note = {{Accessed on 2025/01/13}}}