TY - CONF T1 - The joint beta distribution with refund rate in online C2C trust building: A theoretical study on Taobao JO - 2012 International Conference on E-Learning and E-Technologies in Education (ICEEE) UR - http://ieeexplore.ieee.org/lpdocs/epic03/wrapper.htm?arnumber=6333394 PY - 2012/01/01 AU - Chen Q AU - Wang S AU - Lin A ED - DO - DOI: 10.1109/ICeLeTE.2012.6333394 PB - IEEE SN - 978-1-4673-1678-1 SP - 191 EP - 196 Y2 - 2025/01/13 ER -