@inproceedings{inproceedings, title = {{The joint beta distribution with refund rate in online C2C trust building: A theoretical study on Taobao}}, publisher = {{IEEE}}, url = {{http://ieeexplore.ieee.org/lpdocs/epic03/wrapper.htm?arnumber=6333394 }}, year = {{2012}}, month = {{1}}, author = {{Chen Q and Wang S and Lin A}}, doi = {{10.1109/ICeLeTE.2012.6333394}}, isbn = {{978-1-4673-1678-1}}, journal = {{2012 International Conference on E-Learning and E-Technologies in Education (ICEEE)}}, pages = {{191-196}}, note = {{Accessed on 2025/01/13}}}