TY  - JOUR

T1  - Children's responses to traditional versus hybrid advertising formats

JO  - Journal of Consumer Policy

UR  - https://eprints.whiterose.ac.uk/id/eprint/92921

UR  - http://dx.doi.org/10.1007/s10603-014-9257-1

PY  - 2014/06/01

AU  - Verhellen Y

AU  - Oates CJ

AU  - De Pelsmacker P

AU  - Dens N

ED  - 

DO  - DOI: 10.1007/s10603-014-9257-1

PB  - Springer Verlag

VL  - 37

IS  - 2

SP  - 235

EP  - 255

Y2  - 2024/12/26

ER  -