@article{article, title = {{Children's responses to traditional versus hybrid advertising formats}}, publisher = {{Springer Verlag}}, url = {{https://eprints.whiterose.ac.uk/id/eprint/92921 http://dx.doi.org/10.1007/s10603-014-9257-1 }}, year = {{2014}}, month = {{6}}, author = {{Verhellen Y and Oates CJ and De Pelsmacker P and Dens N}}, doi = {{10.1007/s10603-014-9257-1}}, volume = {{37}}, journal = {{Journal of Consumer Policy}}, issue = {{2}}, pages = {{235-255}}, note = {{Accessed on 2025/04/13}}}