@inproceedings{inproceedings, title  = {{Measuring the Impact of Pakistani Culture and Religion on Consumer Perception of Celebrity Endorsement: a Comparative Study}},

 url = {{}},

 year = {{2018}},

 month = {{7}},

 author = {{Shah Z and Monkhouse LL and Kociatkiewicz J}},

 journal = {{Academy of marketing conference 2018 proceedings}},

 note = {{Accessed on 2024/12/26}}}