TY - JOUR T1 - Developing relationships through direct marketing in a business-to-business context: The training sector in Portugal JO - Proceedings of the European Conference on Knowledge Management, ECKM PY - 2010/12/01 AU - Reis R AU - Oates C AU - McGuinness M AU - Elliott D ED - VL - 2 SP - 814 EP - 821 Y2 - 2025/04/11 ER -