@article{article, title  = {{Online Branding Strategies of Saudi Arabian Bakeries: A Qualitative Approach}},

 publisher = {{Inderscience}},

 url = {{}},

 year = {{2022}},

 month = {{3}},

 author = {{Aljuwaiser R and Alevizou P}},

 journal = {{International Journal of Technology Transfer and Commercialisation}},

 issue = {{Social Commerce and Technological Applications for Enhancing Consumer and Business Interactions Opportunities and Challenges}},

 note = {{Accessed on 2025/01/13}}}