TY - JOUR T1 - From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living JO - European Journal of Marketing UR - https://eprints.whiterose.ac.uk/190457/ PY - 2022/09/23 AU - Garnelo-Gomez I AU - Money K AU - Littlewood D ED - DO - DOI: 10.1108/EJM-03-2020-0226 PB - Emerald Y2 - 2024/12/26 ER -