TY - JOUR T1 - Fulfill obligation toward nature and consume together: unraveling the influence of social media opinion leadership on collaborative consumption JO - Journal of Service Theory and Practice UR - https://doi.org/10.1108/jstp-05-2024-0150 PY - 2025/03/31 AU - Usman M AU - Khalid A AU - Boğan E AU - Bani-Melhem S AU - Olya H ED - DO - DOI: 10.1108/jstp-05-2024-0150 PB - Emerald Y2 - 2025/04/05 ER -