@article{article, title = {{Fulfill obligation toward nature and consume together: unraveling the influence of social media opinion leadership on collaborative consumption}}, publisher = {{Emerald}}, url = {{https://doi.org/10.1108/jstp-05-2024-0150 }}, year = {{2025}}, month = {{3}}, author = {{Usman M and Khalid A and Boğan E and Bani-Melhem S and Olya H}}, doi = {{10.1108/jstp-05-2024-0150}}, journal = {{Journal of Service Theory and Practice}}, note = {{Accessed on 2025/04/05}}}