@article{article, title  = {{The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships}},

 publisher = {{Emerald}},

 url = {{https://eprints.whiterose.ac.uk/163069/ }},

 year = {{2020}},

 month = {{3}},

 author = {{Gillooly L and Medway D and Warnaby G and Grimes T}},

 doi = {{10.1108/ejm-03-2018-0174}},

 volume = {{54}},

 journal = {{European Journal of Marketing}},

 issue = {{7}},

 pages = {{1501-1522}},

 note = {{Accessed on 2025/01/13}}}