TY  - GEN

T1  - Marketing Planning Principles into Practice20051Marian Burk Wood. Marketing Planning Principles into Practice. Harlow: FT Prentice Hall, Pearson Education Ltd 2004. , ISBN: 0‐273‐68679‐8

JO  - Journal of Small Business and Enterprise Development

PY  - 2005/03/01

AU  - Simpson M

ED  - 

DO  - DOI: 10.1108/14626000510579699

PB  - Emerald

VL  - 12

IS  - 1

SP  - 137

EP  - 138

Y2  - 2024/12/26

ER  -