TY - JOUR T1 - Developing relationships through direct marketing in a business-to-business context JO - International Journal of Engineering and Industrial Management PY - 2010/01/01 AU - Oates CJ AU - Reis R AU - McGuinness M AU - Elliott D ED - VL - 1 IS - 2 SP - 47 EP - 60 Y2 - 2024/12/26 ER -