@article{article, title  = {{Developing relationships through direct marketing in a business-to-business context}},

 url = {{}},

 year = {{2010}},

 month = {{1}},

 author = {{Oates CJ and Reis R and McGuinness M and Elliott D}},

 volume = {{1}},

 journal = {{International Journal of Engineering and Industrial Management}},

 issue = {{2}},

 pages = {{47-60}},

 note = {{Accessed on 2024/12/26}}}