@inproceedings{inproceedings, title = {{Children's understanding of television advertising: a qualitative approach}}, url = {{}}, year = {{2002}}, month = {{4}}, author = {{Oates CJ and Blades M and Gunter B and Ross J}}, journal = {{Proceedings of the 7th International Conference on Corporate and Marketing Communications}}, note = {{Accessed on 2025/04/11}}}