@inproceedings{inproceedings, title  = {{Children's understanding of  television advertising: a qualitative approach}},

 url = {{}},

 year = {{2002}},

 month = {{4}},

 author = {{Oates CJ and Blades M and Gunter B and Ross J}},

 journal = {{Proceedings of the 7th International Conference on Corporate and Marketing Communications}},

 note = {{Accessed on 2024/12/26}}}