@inbook{inbook, title  = {{Performance Trade-offs: Success, Revenue and Profitability}},

 publisher = {{Edward Elgar Publishing}},

 url = {{}},

 year = {{2011}},

 month = {{1}},

 author = {{Wheeler C and Jones MV and Vlachos G and Dimitratos P}},

 doi = {{10.4337/9781849808200.00020}},

 note = {{Accessed on 2024/10/23}}}