@article{article, title  = {{Investigating the Situated Culture of Multi-Channel Customer Management}},

 publisher = {{IGI Global}},

 url = {{http://dx.doi.org/10.4018/jgim.2021050103 }},

 year = {{2021}},

 month = {{5}},

 author = {{Ali M and Tarhini A and Brooks L and Kamal MM}},

 doi = {{10.4018/jgim.2021050103}},

 volume = {{29}},

 journal = {{Journal of Global Information Management}},

 issue = {{3}},

 pages = {{46-74}},

 note = {{Accessed on 2024/12/26}}}