@article{article, title  = {{Marketing in SMEs: A ‘4Ps’ self-branding model}},

 publisher = {{Emerald Group Publishing Limited}},

 url = {{}},

 year = {{2016}},

 month = {{1}},

 author = {{Resnick SM and Cheng R and Simpson M and Lourenco F}},

 volume = {{22}},

 journal = {{International Journal of Entrepreneurial Behaviour and Research}},

 issue = {{1}},

 pages = {{1-22}},

 note = {{Accessed on 2025/01/13}}}