TY  - CHAP

T1  - Children’s responses to traditional versus hybrid advertising: the moderating role of persuasion knowledge

T2  - Advances in Advertising Research: The Changing Roles of Advertising. Volume IV

PY  - 2013/01/01

AU  - Verhellen Y

AU  - Oates CJ

AU  - De Pelsmacker P

AU  - Dens N

ED  - Rosengren S

ED  - Dahlen M

ED  - Okazaki S

PB  - EAA Springer

SN  - 978-3-658-02365-2

SP  - 379

EP  - 390

Y2  - 2024/12/26

ER  -