TY  - JOUR

T1  - It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success

JO  - Journal of Product Innovation Management

PY  - 2019/07/01

AU  - Thornton SC

AU  - Henneberg SC

AU  - Leischnig A

AU  - Naudé P

ED  - 

DO  - DOI: 10.1111/jpim.12489

PB  - Wiley

VL  - 36

IS  - 4

SP  - 513

EP  - 531

Y2  - 2024/12/25

ER  -