@article{article, title  = {{Using gamification to transform the adoption of servitization}},

 url = {{https://eprints.whiterose.ac.uk/112623/ }},

 year = {{2017}},

 month = {{3}},

 author = {{Shi VG and Baines T and Baldwin J and Ridgway K and Petridis P and Bigdeli AZ and Uren V and Andrews D}},

 doi = {{10.1016/j.indmarman.2016.12.005}},

 journal = {{Industrial Marketing Management}},

 note = {{Accessed on 2024/12/27}}}