@article{article, title = {{Implementing customer relationship management successfully: A configurational perspective}},
publisher = {{Elsevier BV}},
url = {{http://dx.doi.org/10.1016/j.techfore.2023.123083 }},
year = {{2024}},
month = {{2}},
author = {{Ivens B and Kasper-Brauer K and Leischnig A and Thornton SC}},
doi = {{10.1016/j.techfore.2023.123083}},
volume = {{199}},
journal = {{Technological Forecasting and Social Change}},
pages = {{123083-123083}},
note = {{Accessed on 2025/04/08}}}