@article{article, title  = {{Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge}},

 publisher = {{Informa UK Limited}},

 url = {{http://dx.doi.org/10.1080/13683500.2021.1910214 }},

 year = {{2021}},

 month = {{4}},

 author = {{Zhang T and Huang X}},

 doi = {{10.1080/13683500.2021.1910214}},

 volume = {{25}},

 journal = {{Current Issues in Tourism}},

 issue = {{4}},

 pages = {{508-515}},

 note = {{Accessed on 2025/01/13}}}