@inproceedings{inproceedings, title  = {{Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis}},

 publisher = {{Springer Berlin Heidelberg}},

 url = {{http://dx.doi.org/10.1007/978-3-540-77006-0_19 }},

 year = {{2007}},

 month = {{1}},

 author = {{Cugelman B and Thelwall M and Dawes P}},

 doi = {{10.1007/978-3-540-77006-0_19}},

 isbn = {{9783540770053}},

 pages = {{144-147}},

 note = {{Accessed on 2025/01/13}}}