@article{article, title = {{Better Reimbursement Decision-Making Based on Expected Cost-Effectiveness: Using Value of Information Decision Analysis to Improve The Design and Efficacy of A Phase Iii Program for Erlotinib}}, publisher = {{Elsevier BV}}, url = {{}}, year = {{2015}}, month = {{11}}, author = {{Mukherjee SC and Latimer N and Richards P and Nixon RM and Hall PS}}, doi = {{10.1016/j.jval.2015.09.2616}}, volume = {{18}}, journal = {{Value in Health}}, issue = {{7}}, pages = {{A700-A700}}, note = {{Accessed on 2025/02/14}}}